The Meitheal event underway in Killarney is worth €3 million to the local economy.
It's Fáilte Ireland’s flagship trade event, and sees tour operators from around the world meet potential clients from all over Ireland.
These meetings result in billions of euro worth of business for the economy.
Over 200 international buyers and tour operators travelled via Kerry Airport to Meitheal, which is taking place at the INEC Killarney.
They've organised some 10,000 meetings with over 400 Irish tourism businesses, including many from Kerry, in an effort to secure future bookings.
The direct economic benefit to Killarney from this event is €3 million.
Head of Commercial Development at Fáilte Ireland, Paul Mockler says it'll result in the signing of contracts worth millions of euro.
This, he says, will ultimately bring billions of euro worth of business to Ireland over the coming years.