SuperValu is partnering with Guaranteed Irish to encourage shoppers in Kerry to buy Irish and support local this June.
The call comes as 93% of respondents to a survey said they try to buy Irish foods when they shop.
The research also shows that when it comes to buying Irish, the top four reasons included: to support jobs (76%), support local producers (72%), the quality of local food is better (51%) and because shopping local has less of an environmental impact (47%).
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