More than half of consumers in Munster have lost funds to gift card fees.
That’s according to an iReach survey, which also found that 85% of people believe fees on gift cards are unfair.
The survey findings were revealed as a new digital gift card, OptionsCard, has been launched.
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It has a no fees policy, and is the only gift card on the Irish market that allows users to share or re-gift part of their balance.